Resume

Core Competencies

• Creative and strategic leadership
• High-performance culture
• Brand development and strategy
• Multichannel marketing concepts
• Team building and leadership
• Strategic marketing planning and execution
• Translation of industry trends and ideas into designs and marketing collateral
• Relationship development
• Strong emotional intelligence

Creative Director: Oct. 2020 to Present
Quest Analytics, Overland Park,KS

Responsible for managing all aspects of the Quest Analytics brand, including the development of world-class marketing collateral and deliverables for large-scale campaigns and all company advertisements. Work closely with the CMO to define, implement and manage marketing strategy, messaging and short- and long-term goals. Collaborate with internal and external stakeholders to plan, create and launch creative campaigns and compelling stories around Quest Analytics initiatives that resonate with audiences. Develop channel, segment and market strategies to enable targeted marketing. Serve as a thought leader with the ability to execute scalable strategies that drive impactful results. Leverage marketing collateral for maximum lead generation. Pioneer and implement measurable high-ROI strategies to cultivate the brand.

Notable Accomplishments

• Conceptualized, collaborated, designed, built and launched updated branding. This included a 100 page Brand Standards document that outlined Brand Architecture, Voice and Identity.
• Added 112 SEO enhanced pages to our website in 2022
• Increased # of users by 64.31% in 2022
• Increased # of sessions by 61.9% in 2022
• Reduced the bounce rate by 4%
• Increased goal completions by 55.56% in 2022
• Increased time on page by 20 seconds
• Increased entrances to homepage by 16%
• Led the creation of 100’s of social media posts
• Led creation of Virtual Vision Quest event by blending innovation with practicality to deliver a first-class virtual conference
• Launched Podcast

Creative Director: Jun. 2018 to May 2020
SkillPath, Mission, KS
Lead a large interdisciplinary team of creative professionals to develop marketing, content, and communications across multiple channels within the learning and development industry. Establish, collaborate, guide and review all creative projects, including: Brand development and execution, B2B and B2C campaign development, digital marketing, direct mail marketing, organic social media, video learning content, sales support materials, book development, website interface design, marketing video content creation, and customer experience mapping.

Notable Accomplishments

• Developed, documented and implemented brand architecture, personality, identity and helped establish consistent brand messaging while eliminating one sub-brand.
• Led the reorganization, rewrite and redesign of corporate website focusing on SEO and increased online conversions by 2+%.
• Coordinated the rebranding of all print and digital materials.
• Directed the creation of multiple Adobe Creative Suite and Microsoft Office templates.
• Spearheaded a social media effort that increased organic growth by 80% in the first year.
• Conceptualized, wireframed and led the creation of several B2B sales enablement tools and countless collateral for account supervisors to use on sales visits.
• Led ATD Conference strategy and promotions. Efforts included: Booth, website, landing pages, email campaign, bag drop, book signing, print collateral, organic and paid social media, additional signage, VIP cocktail hour and post-conference lead engagement.
• Overhauled the user experience and interface of STAR12 (online learning).
• Executed a video content surge for STAR12 that refreshed over 500 micro-learning videos.
• Launched an email trigger campaign aimed at STAR12 users that significantly increased engagement and renewals.
• Implemented a net promoter score, evaluated, reimagined and relaunched a top of the industry online webinar experience. Average scores jumped from 56 to 97.
• Led the creative process on creating back of the room POP displays.
• Led the creation of a digital catalog, saving the company 60K per quarter, and increasing product sales by 10%.
• Redesigned nine standard email marketing templates for brand adherance.
• Developed new internal processes for work completion, including a file naming scheme, server file structure. Implemented an online project management system.

Creative Director and Brand Manager: Jul. 2013 to Jun. 2018
DST Systems, Inc., Kansas City, MO
Spearheaded all rebranding efforts of the organization and led a team of graphic designers who created high-quality and effective B2B marketing and communications materials within the financial services industry.

Notable Accomplishments

• Established all brand architecture.
• Collaboratively led efforts to develop brand messaging.
• Developed, documented and implemented brand personality and designedvisual brand identity.
• Coordinated rebranding of all print and digital media.
• Served in group of key stakeholders to oversee the redesign of corporate website.
• Strategized and spearheaded both internal and external brand launch.
• Oversaw creation of Adobe Creative Suite and Microsoft Office templates.
• Led the successful transition of six acquisitions into DST branding.
• Reviewed all internal/external marketing materials to ensure brand consistency.
• Led all design and branding efforts for the DST ADVANCE Conference.
• Frequently collaborated with C-level executives on high-impact strategic presentations.
• Led and supervised team of approximately 4-6 graphic designers.
• Developed new internal processes for work completion, including a file naming scheme, server file structure, and traffic management.
• Implemented an online project management system.

Interactive Design Lead: MyMajors.com/KC Studio Magazine, Kansas City, MO
Creative Design Lead: Rockhurst University Continuing Education Center Inc., Mission, KS
Web Designer: PlattForm Advertising, Kansas City, MO
Lead Web Designer: 304 Media Inc., Boca Raton, Florida
Lead Web Designer: On-Card Inc., Delray Beach, Florida
Graphic Designer: Lovewell Institute, Ft. Lauderdale, FL
Web Designer: Cherry One Web Design, Chicago, IL
Art Director/Graphic Designer: Daniel Mirror Company – Chicago, IL

Graduated from The Illinois Institute of Art in Chicago – Jun. 2001

References available upon request.